Claim Your Magic Logo + Branding

In Summer 2020, I legally needed to rename my business for trademark reasons. At that point in my business, I felt the energy of my biz had shifted so I went in for a full face lift: changing my business’s name, branding, and overall feel to match the vision of where I wanted my business to go and what kind of impact I wanted to make with my business.

Role

• Client

• Graphic Designer

Brand Brainstorm

The first step I took was identifying what I wanted my new brand would represent.

It started with a few words that I wanted people who experienced my brand to feel and word mapped out into synonyms.

What would this new vibe be? Who was I becoming in this next iteration?

I wanted this brand to represent empowering women (including myself) to show up authentically in their lives, to know their talents + skills are sacred gifts they are meant to share with the world, and that there is no need to dim your light even when the world seems so dark and negative.

There was a whole laundry list of names that didn’t make the cut. Some were great but didn’t give me that OMPF that felt captured this new brand. I even recruited some help from my boyfriend, Vinny to see what the vibe of this new brand is.

I ran around in circles for weeks on this new brand name. I had the vibe down but the name wasn’t clicking. At that time I was in week-long training for coaching certifications. It was life-changing, shifting so many subconscious stories that held me back and like lightning, my brand name hit me during class

Claim Your Magic

Brand Moodboard

Now that we have the name finalized, the next step was creating the logo.

Compared to my previous brand, Uncaged Boss Babe, I wanted Claim Your Magic to have a feminine, airy, and playful feel which is why I went for more pastel tones. The color teal holds a special place in my heart because it was my debut theme color when I turned 18 so I went a few shades up to keep it pastel.

And remember how I mentioned how this brand was about no longer dimming your light? Well, that’s a piece I wanted to incorporate into the logo design with the flame over the “i”. It’s a reminder to me of this vision my boyfriend had where he was lost at sea and I was a flame that never went out, even underwater so he could find his way home.

It’s a little cheesy typing this out but it’s a reminder to me that just like I can be the light in someone else’s world, so can you if you choose to claim your magic.

Logos